Common Currency — Culture partnerships for brands

A RESOURCE FOR BRANDS & AGENCIES

Noun/: An idea or belief that has become widely used and accepted.

Celebrities, music, IP, athletes and creators are the Common Currency between brands and audiences.

WHO WE ARE.

We are Common Currency, a new agency with a deep understanding of talent, music & culture. Our team has the experience to help brands and agencies identify the right partners, and navigate every aspect of the negotiation to ensure each deal is finalized at the best terms for our clients.

We provide brands and their agencies with a full-spectrum of always-on, concierge-level services that help them identify, negotiate, and manage the execution of celebrity, creator, athlete, music or IP partnerships.

Our services include culture consulting, full account management & business affairs support, legal services, on-site talent management, and more.

We Are Common Currency.

SERVICES.

Three things, delivered flawlessly

Ideation.

We don’t just take orders and execute (though we can do that, too). We provide our clients with deep industry insights and empirical knowledge. We guide and counsel. We ideate proactively. We collaborate with every stakeholder.

Dealmaking.

Every deal we touch is airtight — strategy, terms, timing, rights, execution, reputation. Even when rushed, nothing gets past us. We ask the hard questions and set honest expectations, even when the truth is hard. We also work with our own attorneys to help lighten your load.

Execution.

Zero handoffs. We run the partnership through delivery — contracting, production days, approvals, deliverables, and renewals — so the campaign lands the way it was sold in. When needed, we bring real solutions to real problems.

MEET THE TEAM.

Our company is new, but our team is not.

Jody Rones

CO-FOUNDER CEO

Josh Barnes

CO-FOUNDER TALENT & MUSIC PARTNERSHIPS

Leah Kahan

PARTNER TALENT & MUSIC PARTNERSHIPS

Graham Micone

PARTNER TALENT & MUSIC PARTNERSHIPS

Ryan Berger

CO-FOUNDER CULTURE & BRAND PARTNERSHIPS

Jason Blaine

VP MUSIC PARTNERSHIPS

With a combined 40+ years operating at the highest levels in the industry, our work has been core to dozens of award-winning brand campaigns. It's also shown up across nearly every major cultural moment — from the Super Bowl, World Cup, NBA Finals, and March Madness, to The Grammys, SNL 50, and more.

We’ve worked closely with hundreds of business affairs specialists, attorneys, brand managers, strategists, creative directors, producers and production companies, PR pros, comms planners, paid media experts, and global Brand VPs, CMOs and CEOs.

Our relationships with nearly every celebrity representative, record label, publisher, and content studio are incredibly strong, trusting, and mutually-beneficial. When we call, they pick up. They give us honest answers so we give you the intel you can trust.

We are extremely responsive and “always on” for our clients, and we take our work personally — with fierce, strategic negotiation and flawless execution.

WHO WE REFUSE TO BE